Creative Direction - Gordon McMillan, Neal Billings
Art Direction - Neal Billings, Chris Moberg
Technical Direction - Chris Moberg
3D Animation / Compositing - Chris Moberg, Keith Fraser
Strategy - Nicolas Gregoire-Racicot
Writing - Ian Driscoll
Original Music / Sound Design - Jeff Moberg
Production - Suzy Bradshaw
Account Direction - Heather Golding, Amanda Garlough
Art Direction - Neal Billings, Chris Moberg
Technical Direction - Chris Moberg
3D Animation / Compositing - Chris Moberg, Keith Fraser
Strategy - Nicolas Gregoire-Racicot
Writing - Ian Driscoll
Original Music / Sound Design - Jeff Moberg
Production - Suzy Bradshaw
Account Direction - Heather Golding, Amanda Garlough
The culmination of an extensive rebranding process, this project’s goal was to bring to life HUB’s new corporate vision and value proposition. Our brief was to avoid the clichés of stock-footage-soup corporate videos and produce something “beautiful, emotional and metaphorical.”
We took an underutilized element of HUB’s core visual brand — the dot-matrix pattern — and extrapolated it into a digital landscape of 4,000+ tubular pins, all individually manipulable. As the video’s narrative unfolds, the pins rearrange dynamically to illustrate the risks all around us — and the ways in which HUB helps protect what matters most from those risks.
We took an underutilized element of HUB’s core visual brand — the dot-matrix pattern — and extrapolated it into a digital landscape of 4,000+ tubular pins, all individually manipulable. As the video’s narrative unfolds, the pins rearrange dynamically to illustrate the risks all around us — and the ways in which HUB helps protect what matters most from those risks.
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BEHIND THE SCENES